The color payoff is pigmented. The shimmer colors are not so pigmented but serve more as a highlighting color. Bought this on ebay for $12.99. The packaging is sleek great for traveling. The darker colors are great for women of color to warm the face up. A dense brush will pick the colors up more. Some color are hit and miss but it depends on the complexion of the person. I love the red and pinks. Adding my elf gotta glow blush with the orange blush it looked beautiful almost like orgasm.Adding my gotta glow blush to any blush gives it a duo color. The gotta glow gives a white gold undertone.